Patricia Dorsey

Merchant Surveys August 26, 2026 38 min read

Benchmarking Merchant Processing Costs: Running an Anonymous Rate Survey and Reporting Effective Rates by Industry and Ticket Size

Two merchants can both say they pay “2.5% for processing” while experiencing very different real costs. One may have a $10 average ticket and hundreds of per-transaction fees, while another has a...

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Merchant Surveys August 26, 2026 39 min read

Turning Survey Data Into a Publishable Industry Report: Sample Size, Weighting, and Making Findings Citable

Collecting survey responses is only the beginning. A publishable industry report must explain who was surveyed, how respondents were recruited, how incomplete or biased responses were handled, whether weighting was applied, how...

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Customer Surveys March 17, 2026 9 min read

How to analyze open-ended survey responses with simple coding and themes

Open-ended survey questions give the respondents the opportunity to share their opinions in their own words. Feedback in this manner can provide more insight into the opinions, frustrations, motivations, and experiences of...

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June 23, 2025 9 min read

Common Survey Mistakes That Lead to Useless Feedback

Surveys are powerful weapons to support business —when utilized appropriately. Yet, even the best of intentions can be ruined by tiny missteps in question design, layout, or administration. From leading words to...

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Merchant Surveys April 8, 2025 10 min read

Best Practices for Designing and Distributing Effective Merchant Surveys

Today’s business landscape hinges on the views and feelings of merchants being fed back for building thriving merchant environments, driving service optimization, and fueling sustainable growth. Merchants surveys are an important way...

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March 11, 2025 5 min read

Customer Insights Made Easy: A Guide to Choosing the Right Survey Tools

Understanding your customers is key to running a successful business. Without knowing their needs, preferences, and pain points, it’s difficult to offer products or services that truly resonate. Thankfully, survey tools make...

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March 11, 2025 5 min read

Top 5 Benefits of Using Merchant Surveys for Your Business Success

In today’s competitive business landscape, staying ahead requires more than just offering great products or services. Understanding customer needs, employee satisfaction, and market trends plays a critical role in ensuring business success....

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March 11, 2025 5 min read

How to Create Effective Customer Surveys That Improve Your Sales

Understanding customer needs and preferences is crucial for any business. One of the best ways to gain this insight is through customer surveys. However, poorly designed surveys often result in low response...

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March 11, 2025 6 min read

The Power of Data: Using Merchant Surveys to Drive Business Growth

In today’s fast-paced business world, data is a key driver of growth and success. Businesses that understand their customers’ needs and expectations have a significant advantage over those that operate blindly. One...

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March 11, 2025 5 min read

Why Customer Feedback Matters: How Merchant Surveys Can Boost Your Business

In today’s competitive marketplace, customer feedback is more valuable than ever. Whether you run a small café, an online store, or a large corporation, understanding what your customers think about your products...

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