Two merchants can both say they pay “2.5% for processing” while experiencing very different real costs. One may have a $10 average ticket and hundreds of per-transaction fees, while another has a $250 average ticket. One may process mostly regulated debit at the counter; another may process rewards cards online....
Turning Survey Data Into a Publishable Industry Report: Sample Size, Weighting, and Making Findings Citable
Collecting survey responses is only the beginning. A publishable industry report must explain who was surveyed, how respondents were recruited, how incomplete or biased responses were handled, whether weighting was applied, how uncertainty was calculated, and which conclusions the data can—and cannot—support. That distinction matters because a spreadsheet containing thousands...
The Role of Incentives: Should You Reward Customers for Completing Surveys?
One of the best tools for businesses today, are customer surveys. Be it a one-minute feedback form post-purchase, a comprehensive feedback questionnaire, or a Net Promoter Score (NPS) survey — these small check-ins provide businesses an insight into customer experiences and expectations. However, we all know the problem here —...
Best Practices for Designing and Distributing Effective Merchant Surveys
Today's business landscape hinges on the views and feelings of merchants being fed back for building thriving merchant environments, driving service optimization, and fueling sustainable growth. Merchants surveys are an important way to gather this feedback, looking at merchant satisfaction, pain points and areas for improvement through experiencing real-time in...