The Role of Incentives: Should You Reward Customers for Completing Surveys?

One of the best tools for businesses today, are customer surveys. Be it a one-minute feedback form post-purchase, a comprehensive feedback questionnaire, or a Net Promoter Score (NPS) survey — these small check-ins provide businesses an insight into customer experiences and expectations. However, we all know the problem here —...

Best Practices for Designing and Distributing Effective Merchant Surveys

Today's business landscape hinges on the views and feelings of merchants being fed back for building thriving merchant environments, driving service optimization, and fueling sustainable growth. Merchants surveys are an important way to gather this feedback, looking at merchant satisfaction, pain points and areas for improvement through experiencing real-time in...